Introducing José Francisco Forero, a seasoned coffee producer from Las Marías. With 20 years of ownership and 5 years of coffee production experience, his expertise shines. Facing challenges in the industry, such as volatile prices and rising fertilizer costs, José seeks sustainability. Enter LP&ET, an innovative project revolutionizing the market by purchasing coffee cherries directly. This not only provides more sales guarantees but also recognizes the producer's efforts with higher premiums. In a community where coffee farming is pivotal for 80% of farms, projects like LP&ET inject dynamism. José's journey from inheriting the farm to becoming a successful producer exemplifies the power of experience and determination in the world of coffee.